There comes a time when you need to decide if you’re building your business as a hobby or as a business.
If it’s the latter, you need to realize that your business needs to make money; it needs to be profitable so it CAN be a business. How do you do that? You charge your clients. Charge your worth so you can pay yourself.
Understand that you might not be making money when you first start your business, and that’s okay. I’m talking about the long term, and if you’re still not making money, your business may be more of a hobby. It might be time to evaluate your business and consider whether or not you’re charging enough for your services or products.
It can be hard to get out of the mindset of:
Am I good enough?
Is my product/service good enough?
Will people pay that amount?
People who have worked with you or are your clients already believe in you, your services, and your products. These individuals know the benefits and how you and your product and service add value to their business and personal lives. Therefore, if you need to increase your prices with current clients, they will continue to pay you because they see the value in what you provide. Don’t let negative thoughts prevent you from charging what you’re worth.
Think of it this way:
- You hire a personal trainer to hit fitness goals. They provide that service; you pay them their fee.
- You hire a business coach to mentor you in business. They provide that service; you pay them their fee.
- You hire a graphic designer to create your new logo. They provide that service; you pay them their fee.
- Someone reaches out to purchase your product or service. You provide that product or service; the customer pays your fees.
Your product or service is an exchange for money.
You are saying I can provide you with this and you will pay me that. Don’t be afraid to charge what you’re worth.
If you want to be in business, you need to make money to grow and thrive. You need to make money to turn those numbers into sassy and sexy numbers.
