I am so excited to have Katherine Gillan who owns From the Pear Tree with us today as a guest blogger! She is such a creative person and truly makes incredible branded products!
A little about Katherine:
My name is Katherine. I am the owner of From the Pear Tree.
I opened my business in February 2011. It was somewhat of an impulse decision that turned into a big adventure. I wasn’t quite sure where I was going with this, and I purposely chose a non-descript business name, just in case I decided to change directions. The name stems from my son’s last name, Bartlett … like the pear 😉
I love being able to be creative. It’s not just about sewing, and making pretty things. Creativity is solving a problem in a new way. Whether it’s for you, your kids or for another entrepreneur.
My business is focused on bringing back tech-free play through quarterly handmade doll clothing subscription boxes.
I also create custom branded vendor solutions for entrepreneurs and their clients.
Check out the blog below for some incredible information about branding products your customers will love!
Have you ever received a free gift from one of your favourite companies or organizations and thought “Wow! Thanks for pen!” … and then it ended up somewhere, who knows where. Or maybe it got re-gifted or walked away… like most pens do 😉 Although those pens won’t get lost if they have one of these amazing Branded Journal Pen Holders
Gifting promotional items to your customers and clients can and SHOULD hold some value, so they will be used and become a reminder of your brand and your company.
Let’s talk about WHY you would want to use promotional items to begin with… after all, they cost money. And isn’t the purpose of running your own business, to MAKE money.
Promote Your Business
Promotional products are a cost-effective marketing tactic that has been in use for years, by everyone from new businesses to big enterprise. Here are some interesting stats about the use of promotional products (from sageworld.com)
- In the U.S, 8 out of 10 consumers have one to 10 promotional products
- Six out of 10 such consumers keep promotional products with them for up to four years.
- 85% of people do business with the advertiser after receiving a promotional item.
- 89% of consumers can recall the advertiser even two years after receiving a promotional product.
For small businesses, this low-cost marketing method can be very successful and a cost-effective means of reaching out to more potential customers. More customers, means more money… and everyone wants that.
Choosing the Right Product
Now that you have decided to include promotional products into your marketing strategy, it’s important to choose the RIGHT product and the RIGHT supplier. Choose someone that will create your items that you can trust will be true to your brand. Then choose items that reflect your business and are useful to your clients. Innovative and well-planned gift items will help guarantee your brand is not only remembered, also that the product is used regularly will create instant brand recognition.
Branded Vendor Solutions by From the Pear Tree handcrafts promotional items that are uniquely tailored to you and your business. Not only do you get to choose the item, you can have it custom created to your brand specifications. Everything from the fabric in your brand colour and personalized with your company’s logo. In addition, you are not limited to standard blanks like most promotional product companies would offer you. You can choose an item to be designed with your company in mind that will be useful to you and your customers, and one that represents YOU.
Thank Your Customers
Promotional products can also be used as a way to thank your customers. This simple extra step, helps set your small business apart from the rest. One of the best advantages of giving promotional products to customers (and employees too) is that they are the gift that keeps on giving. Depending on the type of gift, they will likely continue using the gift over the following weeks, months and even years, constantly reinforcing your brand identity! Each time they use that gift they will be reminded of the generosity of your business.
Wear Your Brand
Promotional products are not just useful as giveaways to clients and potential customers. You have taken the time to ensure you website, social media, business cards etc. are all sharing the same look and feel. This is a huge part of your brand. Does your online look, carry through to your offline interactions? Consider carrying a branded tote bag made in your company colors and add your logo or tagline to it. Perhaps you take your laptop or notebook with you; a laptop sleeve or a journal pen holder in your company colours with your logo will help to continually reinforce your brand identity in the offline world as well.
Your brand matters. What you share with your customers makes an impression and it needs to be lasting and memorable. Choose someone who cares about your brand, as much as she cares about her own. My brand is my craft. High quality with excellent attention to detail. You can trust YOUR brand with From the Pear Tree.
As you can see from the images above, I have had Katherine make me quite a few incredible branded products that I have used for different events and even just for myself. Everyone who sees them loves them and immediately wants their own! If you are looking for some branded merchandise, look no further and contact Katherine today! She really is incredible!!
You can find her:
Thank you Katherine for being here with us today and sharing so much knowledge about branding with us!