Running a business can be stressful at the best of times. Throw in a worldwide pandemic that has shut down almost the whole world, adds a new level of stress and worry. There is good news. There are things you can do so your business can survive these uncertain times, but more than that, your business can actually thrive. I am going to share a few tips on how to do that.
Focus on customer service:
This is an important aspect of business anyway, however, during this time with stress levels through the roof, we need to show more patience, kindness and help to those around us. And that goes to our customers and even past customers. Take a look at your current service and see if there are any changes you can make. You may need to revamp your return policy, answer emails or voicemails a bit more promptly, or send out an email to check-in and see how your clients are doing.
Find new ways to market and see your service or product:
One of the fun things about having your own business is getting to be creative and set your own rules. With all of the closures and social distancing rules, business owners need to find new ways to get their product or service to their clients and potential clients. This is a great time to review opportunities to add further value to your product. Consider different promotions, bundled products or take-home kits.
Know your numbers:
You know I had to put this in here! This is SO important when it comes to your business growing and thriving. During these uncertain times, where the situation is fluid and changes almost daily, you need to know what your numbers are doing in order to make quick changes if needed.
Manage your time:
Do you know where you spend your time? It’s important to evaluate where you (and your staff) are spending your time to ensure you (and the team) are focused and working on things that will grow your business while providing exceptional customer service.
Take care of you:
During this difficult time it is essential to take care of your mental and physical health. It’s common for business owners to sacrifice this to begin with, but now more than ever we need to take care of ourselves. Find ways to disconnect from work. Try to get out for walks, read a good book, take a nap, a long bath or journal. This will help you feel refreshed and give you the energy to put into your business.
It is very possible to grow your business during uncertain and turbulent times. It takes some planning, tweaking along the way and the willingness to try new and different things.